RADIANT

CASE STUDIES THAT SHINE

Moving at the speed of markets, trends, comp sets and guests, we’re obsessed with differentiation, delivering the radiant ideas, richly-detailed copywriting and beautiful graphic design hoteliers covet. Reflected in client data, our impactful hospitality marketing work has generated millions of dollars in revenue. Read a few testimonials and review our range of helpful marketing services.

Radiant Hotel Marketing client Maybourne Beverly Hills, a Forbes Five Star hotel - The Terrace restaurant in Beverly Cañon Gardens

the maybourne beverly hills

The Forbes Five-Star sister to The Maybourne Riviera on France’s famed Côte D’Azur, The Maybourne Beverly Hills is a magnificent European-inspired destination in Los Angeles’s luxurious golden triangle. With 203 rooms, suites and residences, a spa, and four food & beverage outlets, Radiant was hired to refresh the hotel’s marketing communications.

    • Working with the Director of Digital Marketing, we refreshed go-to-market narratives

    • Developed new language for e-newsletters and onsite happenings for the hotel, signature restaurants Dante and The Terrace, the spa and more.

Radiant Hotel Marketing client PGA National Resort in Palm Beach Gardens - guest reception lobby

pga national resort

Following the $318M acquisition and refurbishment of this 800 acre, 360-room golf, racquet and spa destination in Palm Beach Gardens, Brookfield Properties hired Radiant over a 2 1/2 year engagement to bring the award-winning resort to life for leisure travelers, sporting enthusiasts and food lovers.

    • We worked with Ownership, the Director of Marketing and Digital Marketing Team to establish go-to-market communications

    • Created campaigns and themes, all copy and graphics, e-newsletters, OTA descriptions, banner advertisements, on-property menus and all guest communications

    • Supported strategic partnerships with Cognizant Classic PGA Tour stop, Blade Helicopter helipad service, and Serena & Lily co-branded cottages

    • Developed Corporate Sales presentations - concept, copywriting, graphic design - and Wedding presentations for Group Sales teams. This included custom maps, capacity charts, and key competencies.

    • Supported the world-class golf program, Venus Williams-designed Spa, and four F&B outlets - The Butcher’s Club, Honeybelle, Sushi by Bou and Birdie’s Diner

Radiant Hotel Marketing client Mayfair House Hotel & Garden in Miami - the lush interior atrium

mayfair house hotel & garden

A Michelin Two Key architectural masterpiece in Miami’s Coconut Grove purchased by Brookfield Properties, Radiant was hired, pre- and post- operations, to relaunch and support the 179-room botanical boutique hotel for 2 1/2 years following a $50 million refurbishment. There are only 70 Michelin Two Key hotels in the U.S.

    • Inspired by Goodrich NYC’s brand vision, we translated their work into an comprehensive go-to-market bible for all stakeholders

    • Created competitive differentiated rules around presentation, tone of voice, vocabulary, phraseology and defining narratives for the hotel and food & beverage outlets

    • We worked with Ownership, the Director of Marketing and Digital Marketing Team to establish marketing tools to address various target markets

    • Created campaigns and seasonal themes, all copy and graphics, e-newsletters, OTA descriptions, banner advertisements, on-property menus and all guest communications

    • Supported three F&B outlets - Mayfair Grill, Sipsip rooftop bar, and Fountain Lounge

    • Conducted comp set research, and established a differentiated set of rules around selling the property to corporate clients and groups

    • Created collateral marketing decks and brochures

Radiant Hotel Marketing client Fairmont Miramar Hotel & Bungalows in Santa Monica - a stunning private bungalow

fairmont miramar hotel & bungalows

Owned by Michael Dell’s DFO Management, Fairmont Miramar is a historic 279-room Santa Monica icon on 4.5 verdant acres overlooking the Pacific. Comprised of several lodging buildings, private bungalows, restaurants and a nightclub, Radiant was hired to refresh the marketing communications property-wide.

    • Working with the Director of Marketing, we created all-new go-to-market narratives across the entire resort and digital realm

    • Developed refreshed language for the hotel, the bungalows, four food & beverage outlets - including Fig, The Lobby and Bungalow - the spa, and all amenities

    • This includes the totality of the website, e-newsletters, paid social and campaigns

Radiant Hotel Marketing client Max Daytona Beach Resort - a luxury oceanfront hotel

max beach resort

A ground-up build by Toronto developer Bayshore Capital, Max Beach Resort is Daytona Beach Shores’ most ambitious oceanfront condo hotel, featuring just 72 luxurious one to three-bedroom suites. Radiant helped develop the brand and prepare for launch.

    • Worked directly with ownership and development team

    • Conducted a deep dive into Daytona Beach visitor data - demographics, psychographics, motivations for travel, etc.

    • Explored dozens of differentiated brand names with potential impact and justifications for each, based upon real life “muses” - cultural heroes

    • Researched conflicts, domain names, USPTO hurdles, and SEO impact

    • Created bespoke hand-created typefaces to mimic the sea, sands and informal yet luxurious character of the this one-of-a-kind modern hotel property

    • Memorialized formal color standards and acceptable iterations for each logo usage for the brand

    • Designed staff uniforms, array of merchandise, wayfinding signage, menus, and other visual applications 

    • Conducted comp set research, and established a differentiated set of rules around storytelling and proprietary phraseology 

    • Created tone of voice, vocabulary, developed narratives, and memorialized storytelling architecture for website, OTA’s, sales materials, and social media usage

Radiant Hotel Marketing client The Kingsley Doubletree in Bloomfield Hills Detroit Michigan - a beautiful hotel

the kingsley

A storied mid-century gem in luxurious Bloomfield Hills, Michigan, The Kingsley is a completely reimagined 144-room quasi- independent under Hilton’s Doubletree brand. With three restaurants & lounges, an indoor pool, and great meeting spaces, Radiant was engaged to reimagine the brand and redefine the hotel’s narrative.

    • Working directly with the General Manager and owner reps, we ground-up refreshed the brand - the logo, service mark and font - and memorialized color palettes and use cases.

    • This work was translated to the hotel’s website, display ads, common area and in-room collateral and staff uniforms

    • Conducted historical research back to 1958 when the hotel was a celebrity social hub, and created new tones of voice, narrative storytelling, vocabulary and phraseology

    • This work was extended to the website, social media, OTA’s, public relations, and paid social ads