RADIANT

helping hoteliers

Through an array of creative hospitality marketing services, Radiant helps amplify our client hotels’ most defining and endearing qualities, with a north star of generating revenue and justifying ADR.

for ONGOING OPERATIONS

Narrative storytelling

Copywriting and graphic design

Marketing materials production

Campaigns & seasonal themes creation

Presentations / decks / collateral development

Cross-property support for sales teams, F&B venues, amenities

“North Star” collaboration with marketing directors, digital marketers, PR teams, website management companies and social teams

for pre-opening or repositioning

Branding or brand refreshes

Go-to-market strategies

Competitive differentiation

Narrative storytelling and visual standards

Stakeholder / vendor bibles

Radiant Hotel Marketing founder Dirk DeSouza

DIRK DESOUZA

PRINCIPAL

For 25 years, Dirk has been helping leading companies with strategy consulting, creative services, marketing, and communications. Spanning hospitality, luxury goods and entertainment, the goal is always the same - helping clients fortify their competitively differentiated brands.

Beyond hospitality marketing, Dirk has helped pinnacle firms like Chanel, Ferrari, Krug Champagne, Live Nation, NextEra Energy and Rémy Cointreau achieve great things.